Is hockey really for everyone? An ambitious NHL marketing campaign and the complicated case of Ivan Provorov

Is hockey really for everyone? Or is the initiative nothing more than a quirky marketing strategy concocted by the NHL to seem progressive while doing the bare minimum to diversify the sport? Sure, it seems like a great way to promote inclusivity. But at the end of the day, the NHL straddles the line at center ice so as not to alienate either side of the political aisle. Realistically, some might argue the NHL barely discourages players, fans, and professionals from problematic rhetoric and behavior.

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